Grazia rolls out new TV ads
Emap's weekly high end fashion glossy Grazia is rolling out a new television campaign on 16 April to promote the magazine's fashion coverage as accessible and forward thinking.
The two new 10 second ads were created by advertising agency Fallon and OMD handled the media planning and buying.
Two TV spots, titled Origami, show an origami dress, and in the second ad a shoe, on display in a shop window folding out into the relevant issues of Grazia.
The new ads follow on from the TV campaign launched last April that featured girlfriends chatting about their week, fashion and beauty tips as well as which film stars they fancy. It also introduced the strapline "A lot can happen in a week". The magazine launched with the strapline "Impatience is a virtue", which was backed by a multi-million pound marketing campaign.
In the last ABC magazine net circulation figures published in February, Grazia posted a 20 per cent period-on-period increase to 210,200.
| Bookmark with: |
