Nuts TV unveils “Man time” campaign
Nuts TV, the joint venture between IPC and Turner Broadcasting System, is launching its first national marketing campaign and introducing the new strapline “9 pm–1am is Man Time.”
The campaign, takes in outdoor and magazine advertising in IPC titles together with a radio promotion on XFM and online ads across male focused sports and entertainment sites.
The “Man Time” campaign and a new identity for the channel has been created by communications agency Monkey.
Nuts TV is a brand extension of the IPC’s weekly lads’ mag title and covers topic such as comedy, gadgets and girls. The channel launched on 12 September and airs on Freeview channel 42. No official viewing figure shave yet been issued by TBS, owner of CNN, TCM and Cartoon network.
The campaign will be supported by promotional activity offering the chance to win a man Time kit including plasma TV screens and cinema surround-sound systems.
| Bookmark with: |
