IPC offers ‘pick ‘n mix’ magazine offer
IPC Media is introducing a new subscription format offering consumers the chance to receive a mix of magazines over a 12 month period.
Consumers have the chance of sampling three copies of each of its homes or fashion magazines.
The Mix: Homes comprises IPC’s Homes & Gardens, 25 Beautiful Homes, Ideal home, and Living etc, while The Mix: Fashion offers Marie Claire, Look, In Style and Now.
The Mix has been launched in the run up to Christmas and coincides with IPC’s other Christmas deals.
Beatriz Montoya, head of subscriptions marketing at IPC Media, said: “The Mix has been created following on from PPA research which revealed potential subscribers would appreciate the opportunity to 'pick and mix' titles. No other magazine company is offering anything like this and we look forward to seeing how subscribers respond to this new initiative.”
Magazine publishers are constantly looking at way to grow the number of subscribers they have as they can then use the information to market similar products, as well as providing a guaranteed and committed customer base.
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