Look and Grazia show weeklies strong
Fashion weeklies Look and Grazia have posted buoyant ABCs, while their monthly cousins have seen a dramatic drop in the latest ABC average net circulation figures.
IPC’s Look, which launched at the start of February with an £18 million investment strategy, has posted a debut average net circulation figure of 318,907, exceeding its launch target of 250,000 copies within the first year.
Emap’s Grazia, aimed at a slightly older reader than Look, rose 4.7 per cent to 220,125 period-on-period, up 25.6 per cent year-on-year.
IPC’s Essentials also posted an impressive 37 per cent growth period-on-period to 100,047 as a result of an overhaul at the beginning of the year. Hachette Filipacchi’s Psychologies rose 12.7 per cent to 130,101 period-on-period, up 25 per cent year-on-year.
However, Emap’s women’s monthly New Woman, which was recently relaunched as NW, fared badly. The title almost halved its circulation, plummeting 42.9 per cent period-on-period to 126,805 and 45.3 per cent year-on-year.
Condé Nast’s Glamour also felt the strain of the new weekly glossies and broke its consecutive run of increases diving 7.5 per cent period-on-period, 7.1 per cent year-on-year, to 544,653.
Yours also took a hit with 10.2 per cent decrease to 244,438 period-on-period.
The majority of the women’s monthly sector posted less dramatic decreases with Prima, More!, Elle, InStyle UK and Vanity Fair all posting slight decreases. SHE fared better than the majority with an 11.5 per cent increase period-on-period to 169,112.
Titles Marie Claire, Candis, Company, Vogue and Red remained relatively stable for the six month period.
Click here to download our PDF containing the top-line results across key sectors making analysis of the implications for the UK’s consumer magazines much more accessible.
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