NME refreshed with new look
The NME, IPC’s weekly music title, is undergoing a redesign this week and introducing a host of new elements.
The changes are the result of “extensive reader research” and include more interactive elements and opportunities for the readers and more humorous editorial.
Innovations include a “Your photos” section to run alongside the letters page; a Weekly Planner catering for younger readers; Stuff We Love that extends coverage to fashion, gadgets and brand merchandise the magazine and behind NME Lines, coverage which takes readers into the NME office and introduces the staff.
Existing sections are also being shaken up with the cover feature being brought to the front of the title; an overhaul of the news pages for deeper analysis, comment and opinion and the review section being boosted by 60 per cent. Readers will also now have album reviews published.
Editor Conor McNicholas said: “Our readers are the magazine so when its time to innovate we allow them to lead the process. Development at NME is continuous and with these changes we’ve really nailed an essential weekly value-for-money package for the passionate British music fan.”
Publishing director Paul Cheal said: “The media landscape for 15-24-year-olds is moving at breakneck speed and it’s vitally important that NME continues to evolve its contact and design to reflect this.”
The NME recently reintroduced the concept of giving away a free vinyl single when it bagged exclusive red vinyl copies of the new White Stripes single with the magazine.
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