Woman posted a more devastating 11.4 per cent decline year-on-year despite receiving a £2 million facelift this period.

IPC’s third women’s weekly title Woman’s Own dropped 3.4 per cent to 344,765.

Emap’s weekly title First, which has been relaunched three times in the last 18 months and is preparing for another under the reign of celebrity editor Jane Ennis remains stable with a 6.5 per cent increase to 106,961 period-on-period.

First, which launched as a serious women’s news title is likely to get a more celebrity focused makeover rivalling H Bauer’s In the Know, which folded earlier this year.

IPC’s flagship real life title Pick Me Up rose 5.3 per cent to 447,100 period-on-period, while stable mate Chat fell 4.8 per cent period-on-period and 7.7 per cent year-on-year.

Hubert Burda’s Full House also continued to struggle with a 12.4 per cent drop to 159,113.

APC-NatMags’ Real People and New Mags’ only remaining paid for consumer magazine love it! both posted relatively stable average net circulations.

Real People posted a 0.5 per cent slump period-on-period and 2.7 per cent drop year-on-year to 347,257, while love it! declined 1.8 per cent period-on-period.

Several titles in the real life sector have come in the spotlight for boosting their circulation by a large proportion of price promotions, as well as bundling titles with sister titles for a ‘special’ price.

Click here to download our PDF containing the top-line results across key sectors making analysis of the implications for the UK’s consumer magazines much more accessible.