NatMag eNgage wins Kiwi shoes brief
NatMag eNgage has signed a six figure cross-media deal with Kiwi to showcase the Kiwi Smiling Feet shoe insole brand across magazines and websites.
The deal, briefed out by Manning Gottlieb OMD, will see the “Shoe Heaven” strategy run across Company, Cosmopolitan, SHE, Reveal and handbag.com as a series of advertorials. There will be display advertising in December to drive traffic to the bespoke microsite myshoeheaven.co.uk, which has been crated by Hearst Digital Network.
Engage is NatMags’s cross media creative solutions department and the Smiling Feet strategy is being led by strategy director Sinem Hussein, working with MG OMD.
A spokesman for MGM OMD said: “We chose to work with NatMag given its reputation for creative implementation. It stuck closely to our brief, interpreting it in a rational and logical way, delivering our strategy effectively across complementary digital and print formats.
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