Grazia sponsors fashion weekend
UK fashion weekly Grazia has signed up as the headline sponsor for London Fashion Weekend.
As the headline sponsor for the second time the Emap-owned magazine’s logo is associated with all marketing for the fashion exhibition, as well as entitling it to host a preview evening for Grazia readers.
London Fashion Weekend follows on from last week’s London Fashion Week, and will be held on the lawns of the Natural History Museum from 22 Thursday 22 to 25 February.
The event, run by Single Market Events, includes collections for sale from over 130 London Fashion Week designers including Ben de Lisi, Betty Jackson, Billy Bag, Ella Moss, Gharani Strok, Jasper Conran and Paul & Joe.
The event targets Grazia’s key readership – high-end fashion conscious women. According to a spokesperson its success could see the brand sponsoring other fashion events in throughout the year.
Grazia is donating £5.50 of every £15 ticket sold for the preview evening to the Fashion Targets Breast Cancer UK charity.
Grazia managing director David Davies said: “This year's sponsorship of London Fashion Weekend is a double celebration for Grazia as we are proud to reach our second birthday with a fantastic set of audited circulation figures, which show that we are currently selling in excess of 210,000 copies each week. This firmly establishes Grazia the authoritative voice on fashion and lifestyle."
Grazia was the clear winner in the women’s glossy sector in the ABC magazine circulation figures published last week, reporting an average net circulation of 20 per cent period-on-period.
The magazine’s advertisers include Armani, Prada, Chloe, Gucci, YSL, Dior, Fendi and Paul Smith, as well as high street stores Warehouse, Top Shop, Dorothy Perkins and H&M.
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