Monkey launches mobile edition
Dennis Publishing and mobile media company Player X are set to launch a mobile edition of weekly digital men’s magazine Monkey today.
The Monkey mobile TV channel will run in a similar way to the ad-funded digital magazine and will be free for the consumer.
The service will offer content from the digital magazine, such as outrageous stunts and comedy clips as well as additional bespoke content created for mobile.
Mobile users will need to text the keyword MONKEY to 63333 to download the channel that will be available on all UK networks.
The service launches with a sponsorship deal for Twentieth Century Fox’s latest comedy ‘Meet The Spartans’ with activity to include running the film’s trailer within all of the content on the Mobile TV channel.
Monkey magazine recently recorded an ABCe figure of 271,667, its third consecutive increase since launch.
Andrew Nicholls, partnerships and mobile manager at Dennis Publishing, said: “The huge popularity of Monkey as a digital magazine has led to the natural progression of the brand onto mobile.
“This exciting new launch offers Monkey fans access to the content they want at the point of impulse.
“It also offers forward-thinking brands a chance to get involved with yet another pioneering digital product from Dennis Publishing.”
Dennis Publishing recently launched a customer publishing arm with car maker Ford signing on to be one of the first advertisers to roll out a branded digital magazine.
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