Nat Mags appoints Greenlight to paid search account
Source: nma.co.uk | Author: Luan Goldie | Published: 23 September 2008 15:30
Greenlight's first task will be to develop a Christmas campaign to promote subscriptions of its titles, including Cosmopolitan, Good Housekeeping and Harper's Bazaar.
Greenlight has an existing relationship with the publisher through its digital division Hearst Digital, where it works with Handbag, Allaboutyou and GetLippy.
The win is the latest in a series for the search agency that recently added GHD, Mr & Mrs Smith and Co-operative Financial Services to its client list. The National Magazine Company account was previously held by i-level. To visit the NMA website click here
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