TBWA scoops £1m Fake Bake win
TBWA\Manchester has been appointed to the £1 million advertising account of self-tanning brand Fake Bake following a competitive pitch.
The agency, which has become Fake Bake’s first retained ad supplier, won the business after a three-way shoot-out with two undisclosed agencies.
TBWA\Manchester will be tasked with creating an integrated marketing campaign to highlight the relaunch of the product early next year. Activity will include television and press advertising, with a packaging design revamp also taking place.
It’s understood that model Sophie Anderton, who has gained fame via several reality TV shows, will continue to front Fake Bake’s marketing.
The account win is the first significant piece of new business since TBWA\Manchester was rebranded to include the BDH agency last month.
Sandra McClumpha, founder of Fake Bake, said: “The work that TBWA\Manchester has produced is of a different class. The people, the culture and the disruptive thinking of the agency meant that it was the obvious choice for taking Fake Bake’s success forward.
“Our decision to appoint an agency was bourne from the desire for the brand to be at the very forefront of consumers’ minds and unveil recognition of its fabulous formulation and results.”
Robert Harwood-Matthews, chief executive of TBWA\Manchester commented: “Fake Bake rocks. We love brands like this. Entrepreneurs like Sandra are naturally disruptive in their outlook.”
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