More Th>n unveils Boosh-voiced campaign
Direct insurance firm More Th>n is launching a new campaign with a voice over by Mighty Boosh star Julian Barrett today (24 December).
The campaign has been created by Fallon and rather than feature More Th>n’s traditional mascot, Lucky the Dog, each execution is set to a classic soundtrack from artistes such as Barry White and Lionel Richie.
The image is a simple message displayed in the company’s signature green font with a tongue-in-cheek voiceover from Barrett focusing on the company’s consumer offers.
Marketing director Pete Markey says: “The world of advertising is moving on, so at More Th>n the feeling was that we needed to be a bit braver and push the brand and al the positive things that it represents, with a vehicle that makes us stand out and is really memorable.”
More Th>n is the direct financial services arm of RSA.
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