Volkswagen ad makes designer a superhero
Volkswagen’s television campaign for the new Golf hatchback features the car marque’s chief designer fighting alternate versions of himself in a Matrix-style battle.
The campaign breaks on 27 December and has been made by DDB London.
It is set in the German factory where the new Golf is made and the campaign has the strapline “Sometimes the only one you have to beat is yourself.”
Communications manager at Volkswagen UK Morna Steel says: “The Golf sets its benchmark in the segment. So when we set ourselves the challenge to improve on the Golf Mk V, our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was.”
The car goes on sale on 6 January and the ad will also appear in cinemas. Mediacom is handling media planning and buying.
Proximity London is working on the direct marketing element of the launch campaign.
| Bookmark with: |
