TUI owned holiday firm Thomson is unveiling a customer management drive in a bid to cut through the January price wars.

Current customers will be sent personalised brochures, which will give them a personal recommendation on their next holiday, based on analysis from their previous holiday booking information with Thomson.

The Turn of Year drive created by WDMP will be sent in the run up to New Year Eve, when holiday companies are bracing themselves for the inevitable January price war.

TUI Travel general manager of CRM Jeremy Gidley says: “This personalised brochure, with highly relevant holiday recommendations based on our customer’s individual preferences, is a great example of how we always do our best to make our customers feel special.”

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